Beefeater 24 Product Launch

Beefeater 24 Product Launch

Beefeater 24 Product Launch Fireworks Display, Syon Park, London

Lost Vagueness are masters of the decadent party, (as hundreds of thousands of Glastonbury revellers over the years will tell you), so we were delighted when founder Roy Gurvitz asked us to create a choreographed firework display – complete with a huge lancework logo – to music for a corporate event in London to mark the UK launch of Beefeater’s new 24 gin brand. The venue was Syon Park in West London, a lovely place for a corporate event but one that for several reasons doesn’t normally allow firework displays. And it would take more than a nice smile after the last “exception to the rule” firework display at the venue was described as “armageddon” by staff who witnessed it. However, our personal attention to the job, and the quality of our paperwork convinced them that we weren’t going to play fast and loose with their reputation.

The next challenge was the firing site itself. We are used to producing firework displays in built up areas, but this London venue was as tight as any we have worked on. After 2 site visits and many emails and reassurances that we could create a safe and spectacular display in that location, Syon’s management and the Duke’s agent agreed that the fireworks could go ahead, but the spotlight was well and truly on us to do a perfect job in challenging conditions. Here’s what Syon’s Facilities Manager Brian McMillan said: “I thought I would drop you a line to formally place on record my thanks for the excellent job your team did on Thursday night with regard to firing of the display at the Lost Vagueness event… your firing and fallout projections were extremely accurate. We all agreed from the outset that this was a very tight site with many potential problems associated with it. I do not think any of us could have wished for a better result with regards to the actual display.” And what did the client think about the display?

“What a great firework display!! Everyone looked on in awe, it really was the icing on the cake!!” Roy Gurvitz, Founder, Lost Vagueness