John Lewis Summer Concert

John Lewis Summer Concert

Corporate Event Fireworks Display for John Lewis OdFest Summer Concert 2007, Odney, Berkshire

OdFest was a mini-festival organized in Odney, Berkshire by event production company Relevent Ltd on behalf of the John Lewis Partnership. The weekend culminated in a spectacular “picnic in the park” style summer concert with a programme of live music performed by the Partnership’s own orchestra. Event Organisers Relevent Ltd asked Alchemy to design and fire a suitably spectacular firework display to the concert finale – Elgar’s Pomp & Circumstance.

On the actual day of the event the concert programme was changed, and it was decided that the 1812 Overture would be added to the programme just prior to the Pomp & Circumstance fireworks sequence. Event organizer Richard Millward from Relevent asked if we could add the finishing touch to Tchaikovsky’s masterpiece by playing the cannon score using pyrotechnic maroons. The Alchemy rapid-response team kicked into action and, despite the constant heavy rain in Berkshire, rigged both the main fireworks display and also the 20+ ground maroons necessary to play the cannon score of the 1812 Overture – and both were spectacular successes in their own very different ways.

“I just thought I would take the opportunity to thank you both, not only personally but also on behalf of our client, the John Lewis Partnership, for the spectacular fireworks display you fired last Sunday in accompaniment to Edward Elgar’s Pomp and Circumstance March No. 1, and additionally the maroons that you fired (at such short notice) to Tchaikovsky’s 1812 Overture. On this occasion, I was not able to give you a huge budget to play with, but what you did with the limited funds available was very impressive, filled with a wide variety of effects, colours and noises and all perfectly choreographed. Even to one who has seen as many displays as I have, there is a visible difference to a show choreographed by you and that is the reason I will always come back to you first. Both James and I wish you good luck with “Alchemy Fireworks”. We look forward to working with you again.” Richard Millward, Director, Relevent Ltd.

Download this Alchemy Fireworks Case Study as a PDF

Alchemy Fireworks useful links: Relevent Ltd.